I'M
PETER
VERDES.
DIGITAL MARKETER
PROFESSIONAL
MY KNOWLEDGE LEVEL IN SOFTWARE
MARKETO
75%
HUBSPOT
70%
META
95%
PHOTOSHOP
85%
POWER BI
70%
WIX
85%
HTML & CSS
70%
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AS A SKILLED MARKETING PROFESSIONAL WITH A STRONG BACKGROUND IN DATA-DRIVEN STRATEGY AND CAMPAIGN EXECUTION, I SPECIALIZE IN CREATING IMPACTFUL MARKETING SOLUTIONS THAT DRIVE GROWTH AND ENGAGEMENT. WITH EXTENSIVE EXPERIENCE IN END-TO-END PRICING MANAGEMENT, CUSTOMER JOURNEY DEVELOPMENT, AND B2B MARKETING, I BRING A COMPREHENSIVE APPROACH TO OPTIMIZING BRAND PRESENCE AND FOSTERING CUSTOMER LOYALTY. MY WORK SPANS MULTIPLE EUROPEAN MARKETS, WHERE I HAVE SUCCESSFULLY IMPLEMENTED LOCALIZED CAMPAIGNS AND TAILORED CUSTOMER ENGAGEMENT STRATEGIES.
DRIVEN BY A PASSION FOR DIGITAL MARKETING AND DATA ANALYTICS, I AM ADEPT AT TRANSLATING INSIGHTS INTO ACTIONABLE STRATEGIES THAT ENHANCE CUSTOMER EXPERIENCE AND ELEVATE BRAND SUCCESS. HERE, I SHOWCASE SOME OF MY WORK IN DIGITAL MARKETING, HIGHLIGHTING EXPERTISE IN SEO, SOCIAL MEDIA CAMPAIGNS, CONTENT CREATION, AND PERFORMANCE TRACKING.
EXPLORE MY PORTFOLIO TO SEE HOW I’VE CONTRIBUTED TO MEASURABLE SUCCESS ACROSS VARIOUS MARKETING INITIATIVES.
PORTFOLIO
Experience
2023-PRESENT
DIGITAL MARKETER
2021-2023
MARKETING IMPLEMENTER
Shell Polska Sp. z o.o. STRATEGIC CAMPAIGN EXECUTION: Spearheaded local marketing campaigns, aligning with the Business Development & Marketing Manager and Head of Fleet Solutions to drive engagement with B2B customer segments. CAMPAIGN DEVELOPEMENT: Collaborated with internal and external teams to develop and localize impactful campaigns and materials tailored to the CEE markets. CREATIVE & DIGITAL STRATEGY: Worked with a creative agency to execute social media campaigns, produce marketing materials, and implement lead generation and advertising strategies. WEBSITE & CONTENT MANAGEMENT: Managed website design and updates, localized sales presenters and brochures, and executed email communications across legal and service domains. ROI & EFFICIENCY TRACKING: Established reporting and ROI tracking for campaign efficiency, optimizing performance and engagement. LOYALTY & ENGAGAEMENT INITIATIVES: Operationalized loyalty campaigns, led Customer Value Propositions (CVPs) like Roadside Assistance, and organized events to strengthen customer relationships. PROCESS AUTOMATION: Designed lead generation forms, customer journeys, and automation initiatives to enhance lead capture and conversion.
Freelance Professional
DIGITAL MARKETING: I provide comprehensive digital marketing services that help businesses grow their online presence, increase engagement, and drive conversions through data-driven strategies and innovative digital solutions.
ADVERTISING: I design and execute advertising campaigns across multiple platforms, from social media to search engines, ensuring that your message reaches the right audience and maximizes ROI.
CONTENT MARKETING: I help businesses build and promote high-quality content that resonates with their target audience, increases brand awareness, and drives customer engagement.
CONTENT STRATEGY: I develop content strategies that align with your business goals, optimize your content for search engines, and ensure it meets the needs of your audience at every stage of the buyer’s journey.
LEAD GENERATION: I create and implement lead generation strategies that capture high-quality prospects, nurturing them through the sales funnel to convert them into loyal customers.
2019-2021
PRICING SPECIALIST
Shell Polska Sp. z o.o. Market Support: Delivered end-to-end pricing support across HU, BG, and RO markets, ensuring streamlined operations and effective pricing strategies. Pricing Management: Managed pricing data setup, maintenance, calculations, and adjustments to optimize pricing accuracy and consistency. Rebates & Charge-Backs: Implemented rebate programs, managed charge-backs, and aligned initiatives with strategic pricing goals. Quality Assurance: Ensured invoice accuracy, resolved pricing errors, and addressed disputes, maintaining smooth transactions and client satisfaction. Accrual & Retro Rebates: Oversaw retro rebate management and accrual calculations, ensuring financial accuracy and proper record-keeping.
2018-2019
CMD. ACQUIRING SPECIALIST
Shell Polska Sp. z o.o.
2018
CUSTOMER OPS. SPECIALIST
Shell Polska Sp. z o.o.
2016-2017
BUSINESS DEVELOPMENT SPECIALIST
Citrus Flooring Ltd. ONLINE PRESENCE DEVELOPEMENT: Created and managed a cohesive online presence for the brand, ensuring consistency across all digital channels. CRM IMPLEMENTATION: Implemented a cloud-based CRM system to streamline client management, improve sales tracking, and enhance customer relationship processes. DIGITAL MARKETING STRATEGY: Developed and executed digital marketing strategies that aligned with business goals, effectively boosting brand awareness and engagement. SEO SUCCESS: Achieved significant SEO improvements, leading to a top 3 ranking on Google and a measurable increase in organic traffic to the website. WEBSITE TRAFFIC GROWTH: Drove a substantial increase in website traffic through targeted digital campaigns, optimized content, and strategic keyword integration. DATA-DRIVEN DECISIONS: Leveraged data and analytics to refine marketing efforts, optimize performance, and identify new business opportunities.
2013-2017
DIGITAL & BRAND DEVELOPMENT SPECIALIST
Freelance Professional SEO OPTIMIZATION: Created SEO-optimized content that achieved top 3 Google search rankings for clients, significantly boosting visibility and organic traffic. LINK & CREDIBILITY BUILDING: Enhanced brand credibility through strategic link-building across platforms like Yelp and Google, strengthening clients’ online presence. CREATIVE & GRAPHIC DESIGN: Designed visually impactful leaflets, event posters, and promotional materials to enhance brand awareness and support marketing events. VIDEO CONTENT PRODUCTION: Developed “behind the scenes” and DIY videos to engage audiences and empower clients with valuable, actionable insights. DIGITAL ADVERTISING: Managed targeted ad campaigns on platforms such as Google and Facebook, effectively reaching specific customer segments and driving conversions. WEB DEVELOPEMENT & SEO: Provided web development services that optimized user experience and bolstered clients’ online visibility. EVENT COORDINATION & PROMOTION: Conceived and executed diverse event concepts, from conferences to cultural nights and student parties. Led a six-member Social Committee, coordinated integrated marketing communications (IMC) efforts, and ensured adherence to Health & Safety, Fire Safety, and local Food & Alcohol regulations.
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